First Concepts is a taste-aware, AI-native workspace for early-stage creative work, making workflows tool-agnostic and aligned with judgment so teams can move from brief to pitch-ready ideas 70% faster. Built for creative agencies, it unifies briefs, research, references and generation into a single persistent context system. At its core is Creative Memory, an infrastructure layer that preserves taste, maintains coherence and compounds creative decision-making across projects. Founded in London in 2025, First Concepts is building the operating system for the next era of creativity.