InTouchNow is a UK-based AI call handler for the NHS, founded in 2019 as a human call centre. The company spent years running NHS reception services directly, including a COVID-19 vaccination contract for a GP federation, before developing its AI product. That operational heritage shapes how the technology works today: it is built around how practices actually run, not how software vendors imagine they do. InTouchNow is used across general practice, PCNs, ICBs, and hospital outpatient departments, and was named Best Provider of Digital Healthcare Services at the HSJ Independent Healthcare Provider Awards 2026.