Adclear, the AI “FinProm” compliance platform relied on by the UK’s top finance brands, has raised an oversubscribed £2.1m Seed round led by Outward VC and backed by AFG Partners and Tenity. Angels include Clearscore founder Dan Cobley, MD of Coinbase, Keith Grose, who invested as part of a16z scout fund and angel community Ventures Together. Haatch and Force Over Mass Capital are also backing the round, after investing in the company at pre-seed.
Having launched in 2024, Adclear’s AI-powered platform is already relied on by marketing teams at leading banks and fintechs including the UK's biggest neobank, Lloyds Banking Group, PensionBee, Plum, Yonder, InvestEngine, ActivTrades and Trade Nation. With ARR increasing 10x since its pre-seed raise in January 2025, Adclear is rapidly becoming the dominant player in the UK’s financial promotions (FinProm) market.
Adclear automates the compliance checks finance companies must make on all their marketing content and product updates. The technology is used by banks, fintechs, crypto and trading platforms to ensure everything they share with customers complies with all relevant regulations, whilst providing an in-depth audit trail for compliance teams. Teams run their social imagery, video assets, emails, articles, Google and Meta ads, websites, product screens and more through the platform, and Adclear’s AI provides rapid, detailed feedback on what changes are required to make content compliant. The company is working closely with customers to develop products that support the full life-cycle of the FinProm approval process, including post-publication monitoring of affiliates, partners and finfluencers.
On average, the platform decreases review time by 88% - transforming the traditional “back-and-forth” review process that burdens compliance and marketing teams alike. This enables brands to keep pace with the speed modern marketing requires without shouldering additional risks, and frees legal and compliance specialists from the mammoth task of repetitive manual reviews.
At savings and investing platform Plum, the platform has enabled their team to increase marketing output by 18x and reduce approval times from ten days to same-day approval, on average. The marketing team at Trade Nation has seen a 103% increase in marketing output after moving to the Adclear platform, which has included enabling self-approval by the marketing teams backed-up by compliance spot checking. ActivTrades slashed the time being spent by compliance on content reviews from nine hours a day to just one. And, within just two months of on-boarding, PensionBee used the platform to analyse over 1,000 promotions.
Adclear will use this funding to expand its current 8-strong team and double down on its presence in markets outside of the UK, and introduce new products and services to customers. After growing its footprint in the UK market and supporting brands to navigate FCA, ASA and other UK regulations, the company recently expanded the capabilities of the platform to cover EU and US regulated markets, with regions across APAC and MENA set to go live in the coming months. The company is working closely with compliance teams to transform their daily workflows, using AI to automate repetitive, manual processes and empower teams to focus on strategic, higher-level work.
