Apex Rides lands £420k in funding to accelerate its app-first immersive cycling experience

Apex Rides, the UK-based connected fitness platform, has raised £420,000 from SyndicateRoom and Bigspace Investments, with participation from strategic angels including investors in the FundMyPitch community, to support product development and its transition to an open, app-first model.

The UK-based fitness brand announces its move to become a software-first, hardware-agnostic platform, opening up its upgraded app to work with any Bluetooth-enabled indoor bike alongside a partnership with Johnson Health Tech.

Over the past few years, connected fitness has been dominated by hardware-first companies offering experiences locked behind high-cost bikes and subscriptions. At the same time, many fitness apps are described as too generic, too expensive, or not engaging enough due to a lack of meaningful connectivity.

Apex Rides positions itself to address this gap by enabling users to transform any Bluetooth-enabled bike, whether at home or in the gym, into a connected, interactive smart bike experience using software, studio-quality workouts and instructor-led classes.

The updated Apex experience includes live and on-demand classes filmed at Johnson Health Tech studios, real-time statistics and live leaderboards, compatibility built using FTMS, and a refreshed class experience shaped by customer feedback and performance data.

As part of the app-first relaunch, Apex Rides has announced a partnership with Johnson Health Tech, which will promote the Apex app across FTMS-enabled bikes sold in the United Kingdom, while Apex Rides will offer Johnson Health Tech bikes on its website. The partnership is described as non-exclusive, maintaining the company’s hardware-agnostic approach, with plans to expand internationally.

The funding will be used to invest further in the Apex app and overall product experience, expand Bluetooth compatibility and FTMS integrations, support the transition to an open connected fitness ecosystem, deliver a brand refresh, and roll out five new class formats designed using customer feedback and data.

This funding supports a deliberate shift in how we’re building Apex. By moving to a hardware-agnostic model, we’re removing one of the biggest barriers to connected fitness and opening the platform up to a much broader audience. We’ve refreshed the brand and used customer feedback and data to design five new class formats that better serve an increasingly diverse user base, while leaving hardware to best-in-class partners such as Johnson Health Tech.

Simon Cook, Co-founder

Opening up Apex so it works with any Bluetooth-enabled bike is a pivotal step, it makes the experience far more accessible and unlocks a much bigger market. FundMyPitch were instrumental in closing this round, they made high-quality introductions quickly, kept momentum throughout, and helped us get the raise over the line.

Charlie Lucas, Co-founder

Massive credit to Charlie and the Apex Rides team. They ran a sharp, professional process from start to finish, clear story, strong investor materials, fast follow-ups, and total clarity on the round. That professionalism really shone through and helped bring a mix of strategic angels, funds and VCs into the raise. Our role is simple, make the right warm introductions and help keep momentum, the team’s execution is what converts interest into committed capital.

Steven Mooney, CEO of FundMyPitch

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