Camera Intelligence, the company building an AI-powered camera system for content creators and businesses, today announced the closure of its £1.5m seed funding round. The round, which included investment from venture capital firms Betaworks, F4 Fund, Next Wave via Flybridge, 7pc ventures and Digital Catapult, will accelerate the development of its integrated AI-native camera and content editing solutions.
Camera Intelligence is redefining the future of cameras and content creation by integrating an intelligent LLM-driven AI assistant directly into a Micro Four Thirds mirrorless camera, which seamlessly connects to smartphones. This funding will fuel the company's mission to empower creators and businesses with intelligent camera solutions to simplify the complex process of producing high-quality content.
Camera Intelligence's most recent innovation utilises a Large Language Model (LLM) directly within an interchangeable lens mirrorless camera for the first time. In the near future, this will allow users to control camera functions through voice commands, eliminating the need to navigate complex menus. The LLM is also able to orchestrate local content editing tasks like colour grading and style selection.
By utilising the latest AI processing chips on the market - ones that typically power smartphones - Camera Intelligence has created a vertically-integrated AI technology stack, which allows them to rapidly experiment with and embed cutting-edge AI software. The company took part in the Betaworks’ camp program for AI-native applications. During the program, the company conducted research and focus groups in close collaboration with the photography and content creation communities in New York City, which informed the development of a highly specialised LLM focused on camera-specific tasks and optimised for user needs.
The funding round marks the latest milestone in Camera Intelligence’s ongoing evolution, as the company advances its mission to develop smarter camera systems - transforming cameras from passive observers, into intelligent collaborators. Camera Intelligence will be launching its LLM functionality to iOS users in Fall 2025.
