Dragonfly AI, a leader in AI-powered creative testing, has announced investment from 24Haymarket that allows it to fund multi-year growth and innovation, including global expansion. Additional funding from Guinness Ventures, Foresight and others brings the total for the investment round to more than £5m.
The close of the round will accelerate growth at Dragonfly AI and further advance its neuroscience-led technology, which operates without reliance on training data. The platform provides a breakdown of how creative assets will perform in real life and has been adopted by global brands including Nestlé, PepsiCo, Unilever, Coca-Cola and L’Oréal, while integrating into platforms such as CreativeX.
The biological algorithm underpinning the technology was developed in the neuroscience department at Queen Mary University of London. Hamit Soyel continues in the role of chief scientist and inventor at Dragonfly AI, supporting scientific rigor as the company develops its approach to predicting buyer behaviour. Dragonfly AI has also announced the appointment of Fiona Dent to its board of directors.
The investment will support the rollout of new Emotion & Memory metrics, expanded video analysis across platforms, growth of Dragonfly Connect for enterprise integrations, expansion of US sales and customer success teams, and continued investment in research and product innovation.
