fulfilment.com, an ecommerce fulfilment marketplace startup, has raised £4 million in a late seed investment round led by Blackfinch Ventures, with participation from Haatch Ventures. It provides a data-driven platform that connects high-growth brands with third-party logistics partners. The funding will be used to scale its proprietary technology, expand the team, and strengthen platform infrastructure to support a growing global user base.
Brands have traditionally relied on spreadsheets, repetitive calls, and guesswork to find ecommerce fulfilment partners. fulfilment.com replaces these manual processes with a marketplace that offers instant quoting, smart matching algorithms, and real-time performance insights. The platform connects brands and logistics providers, reducing the time required to secure contracts for both parties.
fulfilment.com was founded in early 2024 by James Olsen following frustration with fragmented and opaque processes for sourcing third-party logistics partners. The investment will support technology development, team expansion, and infrastructure improvements. It will also help the platform support users across the United Kingdom, EU, US, Canadian, and Australian markets.
