Grace & Green has raised a £1.3m funding round to support its growth, with a £500,000 equity investment from the British Business Bank’s South West Investment Fund, delivered through appointed fund manager The FSE Group.
A registered B Corporation on a mission to break the cycle of period waste, Grace & Green is an award-winning, South West based challenger brand dedicated to transforming the menstrual care market with a mission revolving around its three core principles of sustainability, accessibility, and inclusivity.
Over 2.4 million period products are flushed down UK toilets every day. Having spent over a decade in the water and sanitation sector, focusing on international development, environmental management and climate change, Grace & Green founder and CEO Frances Lucraft witnessed first hand the damaging impact of period products on global water systems and the wider environment.
As well as providing its products to customers via its website and retailers, including 150 Boots stores across the UK, a key area of focus for Grace & Green is the B2B market via its Period Dignity scheme. The scheme works with hundreds of businesses and public sector organisations to help workplaces and public spaces provide freely accessible, sustainable menstrual products, as well as education and support. Grace & Green’s B2B offering is an affordable option for employers and local authorities, typically costing less per person than toilet roll or office coffee.
The funding will be used to support the growth of the business including the development of a new sustainable product range, international expansion and a move into the incontinence market.
