Gutology, a gut-friendly oral care brand founded by former radio presenter Ollie Gallant, has secured £1.8m in funding from the Midlands Engine Investment Fund II through Mercia Ventures, alongside Active Partners and existing angel investors. It develops toothpaste and oral care products designed to support rather than disrupt the microbiome.
Gallant recognised the role of good bacteria in maintaining health after years of digestive problems. He launched the Gutology Podcast in 2019 with nutritional expert Julia Davies and introduced the brand’s first product in 2024.
Oral Biome+ toothpaste uses hydroxyapatite, a naturally occurring mineral in tooth enamel, and parabiotics, and is designed to support the balance of organisms in the mouth and gut. The product ranks in the top 10 on Amazon UK and is the best-selling toothpaste at Planet Organic.
Gutology employs ten staff at its headquarters in Alcester, Warwickshire, offers a full oral care range, and sells direct to customers online and through specialist health stores.
The funding will be used to develop partnerships with major retailers, expand into the US and German markets, and increase clinical research to develop new products. It also plans to extend into other healthcare and home cleaning products and expects to create five new jobs over the next year.
For decades, toothpaste has been designed to sterilise the mouth and kill bacteria, but we now know the important role that microorganisms play. This funding enables us to accelerate innovation in oral care while building products that deliver performance and integrate seamlessly into daily routines.
Ollie Gallant, Founder & CEO
Consumers are increasingly aware of the link between the gut microbiome and overall health and are actively seeking credible alternative products. Gutology has emerged as a thought leader in this space, building a strong brand that is rapidly gaining traction. We were particularly attracted to the authenticity of their story and the strength of their engaged social media and podcast audience. This funding will help the company accelerate its international expansion and further establish itself as a leader in its category.
Rafael Joseph, Investor at Mercia Ventures
We are pleased to be investing in a business like Gutology, which is leveraging its brand to support people with gut health issues in a truly distinctive way. It is encouraging to see the Midlands Engine Investment Fund II backing a company that is addressing a gap in the market and delivering solutions to customers who need them the most. We look forward to working with Ollie and the team and wish them every success as the business grows and expands.
Bethan Bannister, Investor at British Business Bank
We believe Gutology is well-positioned to lead the shift towards personal care products designed to better align with the microbiome, from what we use on our bodies to what we bring into our homes, and we’re excited to support the company as it enters its next phase of growth.
Anna Sweetman, Investor at Active Partners
