Heywa Labs, a generative user experience startup, has emerged from stealth with a £3.7 million seed round led by Cherry Ventures, with participation from Openseed, Pareto, Plug & Play, Ventures Together, and a group of angels. It is building Generative UX (GenUX), an interaction paradigm where AI generates fast, visual, and interactive experiences rather than returning lists of links or blocks of text. The funding will be used to accelerate product development and research, expand the team across engineering, design, and growth, and support international expansion.
Despite advances in generative AI, Heywa Labs says the way people interact with information has largely remained static, with search engines returning links and chatbots returning text. GenUX is positioned as a layer above models and data and below applications, generating adaptive structures and interactions in real time as user intent changes. The approach is intended to support exploration, comparison, and decision-making rather than linear consumption.
Heywa Labs’ first consumer product, Heywa, is live in the App Store in the United States, the United Kingdom, and Canada, and available via its website. Instead of paragraphs or links, the product generates structured, visual stories made up of tappable cards that adapt as users interact, supporting use cases across categories including cooking, DIY, travel, fitness, and personal growth.
Based in London, Heywa Labs was founded Milena Nikolic alongside a team with experience building consumer products used by hundreds of millions of people. Members of the founding team have held senior product and engineering roles at Google, Snap, and Trainline, working on search, discovery, personalisation, and large-scale consumer platforms.
