JammJar is coming out of stealth with a platform designed to overhaul how mortgage brokers operate - by eliminating the admin that slows them down. With backing from early-stage investors Haatch and the British Business Bank’s South West Investment Fund via fund manager The FSE Group, the company is launching publicly today with a goal to become the AI operating system for the UK's mortgage advice industry.
The UK's mortgage market is worth £1.9 billion annually, with over 85% of mortgages arranged through brokers. But the tools those brokers rely on are built for compliance, not productivity, says JammJar co-founder and CEO Karl Griffin. That means 14+ hours a week spent on repetitive tasks - data entry, note-taking, document management - often across siloed systems.
JammJar replaces that with a single AI-native platform that listens to broker calls, updates the CRM in real time, auto-generates documents and suitability notes, and even matches clients with suitable lenders based on live eligibility criteria.
Most broker software hasn't evolved in a decade. We're rebuilding the tech stack around the advisor - not the admin, says Karl Griffin, CEO, a former enterprise sales lead at Zoopla and founder of a digital mortgage firm.
JammJar is designed for how brokers actually work - by integrating phone calls, video, email, CRM, and sourcing in one place. As soon as an advisor finishes a client call, the system generates a complete Fact-Find and updates the case record, automatically.
JammJar has already signed its first customers through a closed beta and is now opening a waitlist. Investors are betting that it can scale fast in a market long overdue for innovation.
The UK has over 37,000 regulated mortgage advisors, with most firms still using outdated CRMs or off-the-shelf solutions not built for financial services. Many operate virtually, under pressure from both compliance requirements and consumer demand for digital experiences.
Griffin believes that gives JammJar a wedge: We're not building a generic CRM or shiny chatbot. We're building infrastructure - one that brokers actually want to use because it saves time, improves compliance, and helps them grow.
