Jitty, a London-based proptech startup, has raised £3m in seed funding to overhaul the UK home buying experience using advanced AI. The round was led by REA Group, with participation from Goodwater Ventures, angels Joe Cross and Lenny Picardo, and existing investors Gradient Ventures and True Global. This brings the company’s total funding to £4.6m.
Founded by Graham Paterson and Daniel Cooper, former senior figures at Deliveroo, Wise and Hopin, Jitty was born out of their own frustration with the chaotic and outdated process of buying a home. The platform uses a combination of large language models, computer vision and natural language search to provide a more intuitive, image-first property search experience. Buyers can input complex queries like “a 3-bed period home within 90 minutes of London Paddington, with good-sized rooms and off-road parking.”
Unlike traditional portals, Jitty does not charge estate agents for listings or leads, instead focusing entirely on the buyer’s experience. Its tools allow users to shortlist, annotate and share properties in one place, replacing the need for spreadsheets and messaging threads during the decision-making process.
Since launching in 2023, Jitty has enabled over 250,000 searches and built partnerships with agencies such as Nested, Meyers, Boardwalk and Keller Williams Scotland. With this new investment, the company plans to grow its property supply, expand agent collaborations, launch rental offerings and explore international expansion following UK success.
