Kohort a leading cohort-based forecasting platform, today announced the completion of its fundraising round led by The Raine Group, a leading global strategic advisory and investment firm specialised in gaming, technology, media, entertainment and sports. Existing investors Eurazeo, AlbionVC and Triple Point Ventures also participated in the investment, joined by new investors Velocity Capital and Portfolio Ventures.
Using advanced machine learning, Kohort’s unique platform accurately predicts the future revenue and user-based growth of online services, helping management, marketers or potential investors chart a path to profitable growth.
This capital raise will be used to further invest in the capabilities of the platform and allow the company to expand from its current vertical of mobile gaming into new verticals.
Alongside the investment, Kohort has also entered into a commercial partnership with Raine, enabling the firm to leverage its software to provide differentiated insights across Raine’s portfolio and extensive, global network of advisory clients. This access will allow Raine to provide in-depth advice around user acquisition-driven businesses including mobile gaming, real-money games, and other B2C apps. The partnership will also enable Raine’s current portfolio companies and future investments to better manage user acquisition spend.
Founded by Dan Marcus and Jan Pickard, Kohort provides a proprietary SaaS platform with a machine learning-based prediction model designed to support marketing and finance teams with user acquisition strategy, scenario planning and performance forecasting. Servicing mobile gaming studios alongside private equity and venture capital investors, Kohort provides precise revenue and consumer behaviour predictions to improve UA efficiency, support due diligence efforts and optimise strategic planning.