Luupli, a social platform startup, has raised £450,000 in a pre-seed round from angels. It operates a platform designed to enable creators to co-create content, collaborate with others and share in the value generated from their work. Since its beta launch, it has recorded 42,000 lifetime installs and maintains ratings on app stores.
Traditional social networks focus on individual competition for attention, which can limit collaboration and shared ownership. Luupli is built around collaborative discovery, enabling creators to work together on content and monetise their output directly. Its Luups feature allows users to co-create material, which has been adopted by independent creators in Accra, Ghana to produce serialised collaborative micro-drama content.
The platform is also developing a creation tool and music generator intended to support royalty-free production with full intellectual property control. It has built localised payments infrastructure designed to increase creator ownership and reduce foreign exchange friction and payout barriers in emerging markets.
The global creator economy is valued at more than $250 billion and is projected to reach nearly $480 billion by 2027. Luupli aims to provide infrastructure that enables creators, particularly in underserved markets, to collaborate and share economic value within this market.
Luupli was co-founded by Degraft Osei Kwame Jnr, Sid Pednekar and Cletus Osei-Kwame. Degraft has more than 15 years of experience across logistics, procurement and hospitality, while Sid brings people-leadership experience including work at TikTok supporting organisational effectiveness. Cletus has experience building and scaling digital platforms.
The fact that angels, friends and family invested in Luupli before we had traction speaks volumes about the belief in our mission. We’re building a platform where collaboration - not competition - drives discovery and income. We invite investors to help us democratise the creator economy for the $480-billion market ahead.
