Made With Intent, an ecommerce analytics startup, has raised £2.4 million in funding from NPIF II – PXN Equity Finance, with participation from Mercuri and Haatch. It has developed a model that provides real-time customer insights by analysing onsite signals to predict shopper intent.
Its technology is added to ecommerce websites and analyses more than 800 onsite signals, such as clicks, to determine a visitor’s intent. Retailers use this data to deliver intent-based experiences, including personalised messages or email capture at moments designed to improve engagement and conversion.
Brands using Made With Intent to deliver personalised experiences report boosting revenues by almost 10% on average and profit margins by more than 11%, as offers and discounts are timed more effectively. The funding will enable the team to double its headcount and hire across engineering, data, sales and marketing roles.
Founded by David Mannheim, who previously sold his agency User Conversion to Brainlabs, the business has grown revenue by 150% over the last year. It is now preparing to expand further into Europe and the United States and plans to launch additional agentic features and deeper insights to support brand campaigns.
Too many brands are only looking at page views, time on site and clicks as their go-to metrics without tapping into their customers’ level of intent, leading to missed opportunities. Intent data not only reveals each visitor’s mindset, but because it updates as they shop, it lets you deliver experiences right at the optimal moments. Made With Intent lets ecommerce brands take a Moneyball approach to finding new growth. It helps them to boost revenue and profit gains by increasing sales and not giving discounts away too cheaply.
David Mannheim, Founder & CEO
Online retailers often have access to large amounts of customer data, but not every retailer knows how to use it to improve customer experience and boost sales. Made With Intent is leading the industry by understanding the intent of the consumer, which is an incredibly challenging problem, but one that that will create competitive advantages for the retailers that adopt it. The ecommerce landscape is becoming more sophisticated and traditional metrics are being improved upon by smarter campaign decisions, with David and his team at the forefront of that change.
Patricia El Jichi, Investor at PXN Ventures
The UK’s creative and digital industries are essential to driving future growth across the economy. Innovative, fresh ideas that address the needs of modern businesses can help to uplift entire sectors, driving sales and creating entirely new jobs. That’s why we’re proud to be backing businesses like Made With Intent through NPIF II, helping ambitious retailers to scale while building a thriving global business all from a Northern base.
Sue Barnard, Investor at British Business Bank
