MAGIC AI, the London-based fitness technology company behind the award-winning MAGIC AI Mirror, today announced that celebrity footballer Jesse Lingard has joined the company as both an investor, brand ambassador, and on-screen trainer taking totals funds raised to £7 million to date.
Lingard, with a 15 million social media presence, was one of Manchester United and England’s leading players, and is widely recognised for his achievements on the pitch and off the pitch with his viral social media persona and growing profile as an entrepreneur.
Jesse follows a growing base of athletes clamouring to get a slice of AI into their career portfolio including former England cricket captain and legend of the sport Sir Alastair Cook, Strictly Come Dancing’s Katya Jones and Team GB Olympic champion Desiree Henry.
The MAGIC Mirror, named by TIME magazine as one of the Best Inventions of 2024, is a holographic, AI-powered personal trainer designed to bring world-class fitness experiences into the home. Using MAGIC’s proprietary ReflectAI® technology, the device tracks movements in real time, corrects form, counts reps, and personalises training across more than 240 exercises.
Athletes appear as an AI hologram in the mirror enabling them to get the feeling of 1 to 1 celebrity coaching live in their living room. Sir Alastair Cook teaches best strength routines for cricket skills whilst Katya Jones imparts her Strictly Come Dancing secrets through her classes. The mirror even responds in their voice and likeness in real-time to the user’s movements.
Jesse’s football based content underscores his belief in MAGIC AI’s vision to transform home fitness through artificial intelligence, while reflecting the growing convergence of elite sport, AI technology, and everyday wellbeing.
Lingard’s investment comes at a pivotal time for MAGIC AI which was announced as the fastest growing consumer company in the UK this year. The global AI fitness market, already worth $7.8 billion in 2022, is projected to grow to $35.6 billion by 2030 (BBC News, 2024). MAGIC AI is uniquely positioned to lead this trend, combining advanced AI with accessible design and an expanding content library.
With this partnership, MAGIC AI will accelerate its expansion into new markets, continue to enhance its ReflectAI® technology, and launch new sport-specific training programmes, and wellness content.
