Marloo, an AI partner for financial advisers, has raised £7.5 million in a seed round led by Blackbird Ventures, with participation from Icehouse Ventures. The round brings total funding to £9.4m in twelve months, following Blackbird Ventures’ pre-seed investment six months earlier.
It handles administrative and compliance-related work for financial advisers, including notes, documents and regulatory requirements, enabling advisers to focus on client-facing activity. Its system also captures client context across interactions and surfaces opportunities that would otherwise go unnoticed.
More than 650 firms across six countries are paying customers, with revenue growing more than 40% month on month and customer churn close to zero.
The funding will be used to deepen partnerships with existing users, expand reach to new advisory firms, and complete a product suite designed to define an AI partner for the profession.
This is a generational moment for financial advice. For the first time, advisers have a partner that provides them with real leverage on their time, their expertise, and every client relationship they have ever built. For too long the tools available to advisers have been unworthy of that responsibility. Marloo changes that. It does work that was never possible before. Every adviser deserves this and every client deserves an adviser who has it.
Hardy, Shak and Ben are building with the kind of clarity, velocity, and obsession that defines generational companies. They truly understand this profession from the inside. What they have built is elevating the entire profession and what every adviser is capable of. It reminds us of the early days of Canva.
Marloo has changed my working world. Since January, my close rate with clients has risen to 90%, my work rate has quadrupled, and I've been actively showing other advisers what it can do.
Marloo has changed the economics of our practice. Advice documents that took eight hours now take less than half that. We've grown client capacity without hiring, enabling us to focus more on delivering for our clients. Marloo is quickly becoming a significant backbone of our business.
