Beverage and supplement brand Neutonic announces it has raised £2.7 million in its first funding round. The investment, backed by a high-profile group including fitness influencer Kayla Itsines, and Grenade founder Alan Barratt, will accelerate Neutonic’s mission to become a global leader in nootropics.
Launched in November 2023, Neutonic was founded by renowned personal trainer James Smith and podcaster Chris Williamson, alongside manager Luke Betts and Genflow CEO Shan Hanif. Smith's evidence-based approach to fitness has built a dedicated following of 3.4 million people, while Williamson hosts the chart-topping Modern Wisdom podcast, which boasts over one billion downloads.
The influential team brought Neutonic to the US and UK market at a vital time. As the buying power of sober-curious, health-conscious consumers rises, and cultural momentum builds around topics like biohacking, productivity, and nootropics, Neutonic’s ingredients are designed to optimise mental clarity and performance–without the crash or comedown. Positioned as a mindful alternative to coffee and energy drinks, Neutonic stands out in a crowded market by openly highlighting its brain-boosting ingredients such as Cognizin, Rhodiola rosea, and Panax ginseng, alongside the clinical research supporting their efficacy on human participants.
Neutonic’s early growth firmly establishes it as the functional brand to watch, generating £7.3 million in sales, selling over three million cans of its Productivity Drink since launch, and reaching the #1 position on Amazon in both the energy drink and grocery categories. With its foundation now securely in place, the brand is primed for unprecedented growth in the months ahead.
Neutonic has attracted investment from some of the world’s most influential creators and entrepreneurs — including Contrarian Thinking founder Codie Sanchez, SaaS expert Dan Martell, fitness entrepreneur Mike Thurston, Gym King founder Jay Parker, and JDI Investments. Notably among them are Kayla Itsines, co-founder of the Sweat app, who built her online presence into a nine-figure business, and Alan Barratt, founder of leading sports nutrition brand Grenade, which was acquired by Mondelez in 2021 for £200 million.
The £2.7 million funding round will propel Neutonic into their ambitious next phase of expansion. The co-founding team will scale their workforce with strategic hires in 2025 to drive growth, retail and distribution. Neutonic will expand its retail presence across the UK and US, and appoint regional leads to spearhead bold international launches to consolidate the brand’s position as the undisputed global leader in nootropic beverages.
Neutonic’s 2025 roadmap will see various new products in the market, including new powder and can flavours launching this summer.
