Liverpool-based OBT Live has secured over £2.25m in Series A funding to scale its software-enabled services offering, which leverages AI and real-time data to help brands drive customer engagement and loyalty.
The round was led by NPIF II – Praetura Equity Finance, managed by Praetura Ventures as part of the Northern Powerhouse Investment Fund II, and values the company at over £10m.
OBT Live plans to use the investment to grow its UK team, advance product development, and accelerate adoption across key verticals including media, sport, retail and leisure.
The funding follows a period of strong momentum for the business, which recently launched a hub in Dubai to support expansion into the Middle East.
At the core of its platform is Engage AI, a proprietary system inspired by the gaming industry’s LiveOps model. It enables brands to create contextual experiences - such as challenges and rewards- that keep users engaged and coming back.
By combining this technology with a team of engagement specialists, OBT Live helps clients deliver high-impact digital experiences, even in fast-moving or complex environments.
