OneDome has secured a £7.5m media-for-equity investment from Channel 4 Ventures, the investment arm of Channel 4. The agreement includes an initial £5m allocation, with a further £2.5m contingent on performance milestones.
The investment will support a national television campaign in 2026 to promote OneDome’s HomeBuyer Service, a fixed-price package that combines mortgage advice, conveyancing and transaction management within its digital homebuying platform.
To prepare for higher levels of consumer demand following the campaign, OneDome plans to expand its adviser network and recruit up to 500 self-employed brokers and advisory firms to handle new enquiries.
Brokers joining the network will be able to operate under the OneDome brand or use the endorsement “Powered by OneDome” alongside their own. The HomeBuyer Service, which will be promoted nationally, will be available exclusively through brokers in the OneDome Growth Partners network.
The company is also launching a new fixed-price product, OneDome Remo, designed for homeowners seeking to remortgage. The service packages remortgage advice and conveyancing in a simplified, all-in-one process, mirroring the structure of the HomeBuyer Service.
We are entering a new era for home buying and remortgage services. Consumers no longer want to juggle multiple providers; they want a simple, convenient, end-to-end experience. OneDome was built to deliver exactly that. Our upcoming national campaign will raise awareness of the HomeBuyer Service and drive unprecedented demand. We are looking for experienced, ambitious brokers and business owners who want to be part of what is becoming a national brand, one promoting a better home buying and mortgage journey on national TV with a multi-million-pound marketing budget.
Babek Ismayil, Founder & CEO
This partnership is yet another example of how Channel 4 can create significant commercial benefits for the businesses that collaborate with us, pairing the unrivalled power of TV advertising with our investment expertise. OneDome is tackling one of the toughest and most important consumer challenges, making the home buying journey simpler, faster and more transparent. It is already one of the fastest growing scale ups in the UK, and we believe it has the potential to transform how people approach one of life’s biggest financial decisions. We are delighted to partner with Babek and the OneDome team as long-term partners, bringing the reach of Channel 4’s platform to help scale the brand nationally. Their vision and execution are impressive, and we look forward to supporting them as they continue to innovate, expand and make home ownership more accessible for millions of people.
Vinay Solanki, Head of Channel 4 Ventures
