Origin lands £16m Series A from Felix Capital to launch AI-powered benefits intelligence platform

Origin, the world’s first Global Benefits Intelligence platform, today officially launched, announcing it has raised £16 million in Series A funding led by Felix Capital, with participation from Acadian Ventures and Notion Capital. Additional investment has been secured from Tudor Havriliuc, former VP of HR at Meta, Paul Daugherty, Enterprise AI author, recently retired CTO of Accenture, Jacqui Canney CHRO at ServiceNow, and Laura Modiano Startups Lead for OpenAI in EMEA. The funding round values Origin at c.£80 million and will accelerate the company's mission to revolutionise the £35 billion global benefits industry by providing HR and benefits leaders with unprecedented visibility, strategic insight, and cost control.

Multinational corporations annually spend hundreds of millions on employee benefits without clear oversight, effective management, or measurable ROI. HR and benefits teams struggle to navigate outdated technologies, fragmented data, and complex vendor ecosystems, limiting their ability to deliver strategic value to their organisations. According to Gartner, 55% of HR leaders report their current technologies fail to meet evolving business needs, and enterprises lose an estimated £5k per employee per year on underused, redundant, or mismanaged benefits.

Origin's core innovation is Cuido™, the first-ever Artificial Benefits Intelligence™. Cuido ingests and structures massive volumes of previously unstructured data – including benefit policies, leave allowances, vendor contracts, and commissions – into a centralised, intuitive intelligence layer. This real-time visibility allows benefits teams to instantly identify and eliminate inefficiencies, streamline vendor management, enhance employee engagement, and improve operational efficiencies.

Origin has been co-created with leading multinational corporations such as Pfizer, Comcast, EA, Boston Consulting Group (BCG), and bp, transforming their global benefits operations. Initial implementations have demonstrated substantial cost reductions and increased operational efficiency.

The new funding will support Origin’s continued international expansion throughout the US and Europe and the further development of Origin and Cuido’s capabilities.

We created Origin because global benefits teams urgently need clarity, efficiency, and control. Our AI-powered platform, Origin, turns vast, fragmented benefits data into a single source of actionable insights, enabling immediate cost savings, strategic decision-making, and better employee outcomes. Origin empowers HR leaders to transition from administrative complexity to strategic clarity, optimising one of their organisation's largest investments.

Chris Bruce, Co-founder & CEO

At Felix, our mission is to back founders who are empowering new ways of living and working – it’s at the heart of what we do. The benefits space is behind in AI adoption, and we believe Origin is uniquely positioned to lead the way. We have had a thesis in the future of work for some time due to the relational shift between employers and employees. We were drawn to Origin, having known Chris for years and been impressed by his unique track record in the global benefits space. The Origin team, thanks to over two decades in the space, is perfectly positioned to understand the clear need for transparency and simplicity in today’s complex market. With Cuido and its AI-powered benefits intelligence, Origin is not only empowering benefits leaders and employees, but also building the kind of forward-thinking product that moves the world forward. We’re proud to back Chris, Peter, and this experienced team.

Antoine Nussenbaum, Founding Partner at Felix Capital

The best thing about working with Origin is that it's a conversation. We talk through our problems and Origin gives us answers with an outside the box of way of approaching things. We were able to, in a very short period of time, get to the core information we needed on contracts that flowed into very complicated retirement plans, understand what we needed to do to change and how it impacted colleagues. It was a programme that was going to take us about six months without Origin, and it took us two weeks. It's really improved my decision-making.

Amy Manning, Senior Director, Global Retirement & International Benefits at Pfizer

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