Female-founded RTD tequila company Pimentae has raised £1.5m in a funding round led by FIGR Ventures, which focuses on early-stage consumer brands.
The round also saw backing from Revenge Capital, Solo Investments, and entrepreneurs Puneet and Poonam Gupta.
The funding will be used to grow Pimentae's retail footprint in the UK, strengthen its position in travel retail, and launch into European markets, starting with Germany and the Netherlands.
Pimentae was launched in 2021 by friends Wynter Karo and Alice Parmiter and has gained a loyal customer base for its high-quality tequila drinks. The brand is now available via John Lewis, Waitrose, Ocado, British Airways, The Co-op, hospitality outlets and most recently Picturehouse cinemas.
This raise marks a defining moment in Pimentae's journey. With new strategic firepower behind us, we're ready to unlock major growth across UK retail and EU markets. We're especially proud to have brought on investors who share our values and vision – from championing female-led innovation to rethinking the future of premium drinks through a lifestyle lens.
Pimentae stands out in the RTD space by combining premium quality with cultural relevance and beautiful designs. During diligence, our consumer panel confirmed what we suspected: this brand isn't just liked by its target consumer – it's loved.
