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Pimloc raises £3.7m in funding led by Amadeus Capital Partners and Edge Ventures to scale AI video redaction platform

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Pimloc
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Simon Randall
💰
£3.7m
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London, United Kingdom
Jul 7, 2025

Pimloc, the leading AI video privacy and analytics company, is accelerating its global expansion across the United States, Europe, and beyond as demand surges for privacy-first video and data intelligence. To fuel this growth, Pimloc has secured £3.7m in strategic investment led by Amadeus Capital Partners and Edge Ventures with Zetta Venture Partners, MD One, and Symvan Capital.

Video is now the dominant – and most sensitive – form of data, and organisations must navigate increasingly complex demands around its transparency, compliance, and security. The global surveillance market reached £55bn in 2024, with video analytics projected to grow to over £70bn by 2034. In the U.S., FOIA requests hit a record 1.5 million last year, while across Europe, rising cybersecurity concerns are intensifying scrutiny over how visual data is captured, stored, and shared.

Pimloc is scaling to meet that demand, with over 120% year-on-year growth in adoption of its Secure Redact SaaS platform, which leverages AI to automatically detect and anonymise sensitive content in video, audio, screens, and imagery.

Secure Redact is already trusted across law enforcement, healthcare, education, insurance, transport, and retail sectors via SaaS, APIs and private cloud deployments, to meet rising privacy, transparency, and compliance demands at scale. Built entirely in-house, the platform has already anonymised nearly half a billion instances of personally identifiable information (PII).

That trust is also fuelling an expansive channel partner network, with strong integrations already in place with Microsoft, Eagle Eye Networks, Milestone Systems, Rhombus Systems and more.

And it’s delivering results. In one deployment, an infrastructure organisation used Secure Redact to process more than 1 million images, transforming how they meet internal privacy protocols. In another, users cut redaction time from over 8 hours to just 30 minutes, accelerating compliance in modern, high-volume video workflows.

Recent enhancements, like intelligent screen redaction, underscore Pimloc’s continued investment in expanding the platform’s real-world capabilities in lockstep with customer needs.

Collectively, Amadeus Capital Partners, Zetta Venture Partners, Edge, MD One, and Symvan Capital offer deep expertise across AI, cybersecurity, national infrastructure, and new markets like fintech and creative content compliance – bolstering Pimloc’s mission to set the global standard for privacy-first intelligence across every sector where sensitive data is captured, analysed, and shared.

This is a pivotal moment for Pimloc. We’re scaling rapidly into new sectors, regions, and multimodal workflows, and this investment is a strong endorsement of the platform we’ve built and the category we’re defining. Each investor brings strategic insight – whether in AI, industry specific domains, or international expansion – that goes well beyond capital. Their backing strengthens our ability to grow thoughtfully, unlock new high-impact use cases, and deliver the infrastructure the world needs for privacy-first AI.
Simon Randall, CEO
As AI matures, trust, control, and accountability become paramount. Pimloc has built a platform that’s both technically sophisticated and commercially proven, with strong momentum across sectors and regions. We’re excited to back their global growth as Secure Redact becomes foundational infrastructure for privacy-first video intelligence.
Nick Kingsbury, Partner at Amadeus Capital Partners
Edge Investments is very pleased to co-lead Pimloc’s latest investment round as the company enters a pivotal phase of global expansion. Under Simon Randall’s leadership, Pimloc has built an outstanding platform that enables large-scale, highly accurate video redaction, a capability that is becoming increasingly vital across a wide variety of sectors. Their pace of innovation, combined with a clear and urgent mission, is transforming how organisations handle sensitive visual data in a privacy-first world.
Hugo Sunnucks, Investor at Edge Investments
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