Raylo today announces a new partnership with LG, alongside a £30m fundraise, to accelerate its expansion across device categories and international markets. The partnership enables UK customers to access LG’s premium TV and audio products on a subscription, offering lower monthly prices and the flexibility to upgrade as new technology comes to market.
Building on successful collaborations with Dyson, PlayStation, and Apple, Raylo enables major brands like LG to launch and scale their own subscription offerings on its proprietary infrastructure, spanning AI-based credit underwriting, financing and device lifecycle management. Brands can offer customers flexible access while driving higher engagement, and increased lifetime value, further establishing Raylo as a trusted partner for global electronics brands seeking to unlock subscription-driven growth.
The company has secured £30m in funding to support continued UK growth and a planned US launch in H2 2026. The financing combines £10m in equity led by Citibank and £20m in debt from existing investor NatWest.
Consumers and businesses can now enjoy the same flexibility and affordability when purchasing TVs. As of today, customers can access the latest LG products on a monthly, yearly, or rolling subscription directly via the LG website as well as the Raylo website or App.
