Recraft Inc., the only AI-powered design platform providing image generation with true brand consistency, today announced it has raised a £22.5m Series B funding round led by Accel with participation from Madrona Ventures and existing investors Khosla Ventures, Nat Friedman, Elad Gil, and RTP Global. The funding coincides with the launch of Advanced Style Creation and Controls, offering creative teams more ways to explore, develop, and scale unique brand styles with consistent, high-quality imagery.
With more than 4 million users, Recraft is in hyper-growth mode, experiencing 10X expansion in just two years and a 700% increase in user adoption over the last year. Designers, marketers, and product teams at companies like Amazon, NVIDIA, Salesforce, and Uber rely on Recraft to deliver creativity, quality, and efficiency at scale.
Today’s generative AI design tools are helpful for inspiration and prototyping, but they lack the complete control creative teams need to work within brand constraints and align outputs with their vision. Recraft addresses this challenge with a platform powered by its proprietary model, purpose-built for creative professionals: Recraft V3. This first-of-its-kind model enables image generation of any size or text length and provides precise control over the placement and appearance of visual elements.
A major update to Recraft's already powerful style creation and control capabilities empowers designers to achieve greater creative freedom and consistency across their brand visuals. With the new Advanced Style Creation and Controls, creative teams can explore limitless style options and customise images with greater precision, ensuring their brand’s unique look is consistently maintained at scale.
Recraft’s infinite style library provides ready-to-use, unique brand styles across a range of types, from photorealistic to illustrative, helping teams kickstart ideas for their next project. Users can also remix styles from Recraft with their own images to create something uniquely theirs, with precision and production-quality output.
The foundation of Recraft’s generative AI capabilities is Recraft V3, the first model with positioning control that allows teams to place logos, characters, or products precisely where they need to be, without requiring workarounds or manual edits. For over five months, Recraft V3 topped global leaderboards and remains one of the strongest models on the market. Recraft’s API is used by enterprises and companies that need high-quality image generation at scale to build visuals for ads, marketing, presentations, or websites.
Recraft’s user base is driven by demand from creative teams and professional designers looking to replace stock imagery, accelerate concept development, and generate assets on-brand and on-demand. The platform helps them execute marketing campaigns with visuals for presentations, websites, social media posts, advertising, brochures, and posters; develop logos and brand identity; create product icons for UX design; tell creative stories through illustrative storyboards; and mock up designs for print packaging.
The funding will enable Recraft to iterate on its industry-leading model, expand go-to-market efforts to meet increasing demand, and develop new offerings that provide brands with greater control over their visual identity.
