DSW Ventures has led a pre-seed investment into RoxFit, a York-based hybrid fitness platform that provides training and racing insights. RoxFit is already established in the Hyrox community, a hybrid racing event that has exploded in popularity in recent years.
DSW Ventures led the £800,000 round, with co-investment from regional angel group, York Angels, and additional angel investment from across Europe and the US.
Since its launch in 2024, RoxFit has already achieved more than 100,000 downloads. It offers a range of features to users, including detailed analysis of race results, a library of workouts, a workout builder, and ‘PaceMe’ – a smartwatch integration feature which enables users to pace themselves during races and workouts.
The fitness platform’s next phase of growth will focus on rapidly deploying key features on the technical roadmap, optimising the user experience, and building partnerships in the hybrid fitness ecosystem. RoxFit will also continue to extend its reach to as many users as possible.
CEO Ben Wilson is an experienced developer and entrepreneur, and RoxFit’s CMO, Joey Allott, leads the marketing strategy with previous experience at Runna, a personalised running coaching app that was recently acquired by Strava. The duo is supported by recently appointed Chair, Tom Sermon, former CEO of digital health and wellbeing company, The Global Corporate Challenge, which was acquired by Virgin Pulse.
