S4labour, a leading workforce management software provider serving the hospitality sector, has secured a £4 million growth capital investment from YFM Equity Partners. The investment, made through the BSC VCTs, will support the company’s continued expansion, with a focus on deepening product functionality to serve a broader market, alongside investment in product development and enhancing customer delivery.
Founded in 2011 and based in Banbury, Oxfordshire, S4labour provides a SaaS platform that helps hospitality businesses streamline workforce management, rota scheduling, payroll processing, and HR reporting. The company has built a strong customer base of over 250 customers, including well-known names such as JKS, MJMK, Oakman Inns and Restaurants, and The Revel Collective.
Originally established as a labour optimisation consultancy by industry veteran Alastair Scott, S4labour provides a full SaaS offering to embed best practices with customers. Despite challenging market conditions, the business has grown significantly and is now a key technology provider to small and medium-sized restaurant, pub, and retail across the UK.
In early 2024, Mark Jensen, former VP Sales EMEA and APAC at Fourth, joined S4labour to drive the next phase of growth. YFM’s investment will accelerate this trajectory by funding further product enhancements in payroll and HR functionality, as well as strategic hires in sales and marketing to expand into larger managed pub groups and hospitality chains.
