Saturn has raised £11 million in Series A funding to make financial advice more affordable and accessible. The round was led by Singular, with participation from Shapers, Y Combinator, and Zeno Ventures.
Financial advice remains out of reach for most people. According to the Financial Conduct Authority, fewer than one in ten people in the UK received professional advice last year.
London-headquartered AI startup Saturn aims to tackle this advice gap by automating the most time-consuming administrative and compliance tasks using AI. Its technology reduces the time required for tasks such as client reports, meeting summaries, and pension transfer paperwork from four hours to just 20 minutes of adviser review.
The new funding will help Saturn expand its AI, engineering, research, and customer delivery teams and continue developing technology that makes financial advice faster and more reliable.
Founded in 2023 by Amal Jolly, Michael Ettlinger, and Rohit Vaish, the company aims to make human-led financial advice accessible to one billion people.
Saturn’s AI system is built specifically for financial advice firms to comply with local regulations, including FCA and Consumer Duty rules, adapting automatically to each company’s policies. Every AI-generated document undergoes mandatory adviser review, ensuring compliance and accountability. By slashing manual work, firms can reduce operational costs by up to 90%, dropping the cost per client from £2,000 to approximately £200 annually.
Saturn faces competition from other AI tech providers in wealth management, such as Aveni and AdvisoryAI, but its strong focus on compliance automation and human-led advice distinguishes it in the market.
Currently, the platform supports over 6,500 advisers and integrates with popular industry tools to create a single source of truth for client data. More than 600 advisory firms, including Progeny, Hoxton Wealth, Perspective Financial Group, and Insight Financial Associates, use Saturn, with over 2,000 advisers engaging daily.
The company has doubled its market share in the past five months.
The newly raised funding will accelerate product development and expand teams in AI, engineering, research, and customer delivery. Saturn aims to make financial advice faster, more scalable, and reliable, enabling advisers to reach more clients while maintaining high standards of quality and compliance.
