Searchable has raised £3m in funding led by Freestyle VC. The company gives marketing teams a way to see how their brand is picked up by AI search platforms such as ChatGPT and Perplexity. The raise comes as more businesses shift attention from traditional search to AI driven discovery, creating a need for tools that help them stay visible.
Many companies struggle to know if AI assistants recognise their brand or how they describe it. Searchable provides a real time view of where a brand appears inside AI systems and suggests practical actions to improve how it is surfaced. It can highlight missing visibility, help refine content and show where performance is slipping.
The rise of AI assistants is changing how people find information and this is creating pressure for marketers to adapt. With forecasts pointing to large commercial value in AI search over the coming years, brands are having to learn how to position themselves in systems that answer questions directly rather than sending users to links.
As AI-powered search and answer engines become more common, the ways people discover brands are changing. With AI search expected to become a multi-billion-euro market by 2030, and analysts projecting €30–50 billion in new value from AI-driven brand visibility, brands may soon need tools to ensure they’re seen, and understood, by AI.
The company plans to use the funding to expand its product, hire more people and support customer growth. Its roadmap includes tools that can predict visibility changes and ways to automate improvement inside AI systems so brands can maintain strong positioning as the landscape evolves.
