Sencillo, the new fintech venture launching a responsible finance platform that helps parents plan, fund and manage their children’s education with confidence, control, and clarity, has secured over £350,000 pre-seed funding led by Fuel Ventures.
The funding round remains open for additional investors over the coming months, as Sencillo continues to attract strong interest from across fintech and education sectors.
The rising costs of education means UK families are now spending increasingly larger amounts on their children’s education each year, averaging between £3,600 and £15,000 per annum for early years childcare, £19,000 to £50,000 for independent schooling, and over £22,700 a year for university, including living costs.
Sencillo addresses a growing need for accessible, transparent, and responsible financial support in the education sector, an area in which millions of families now need financial support to secure their child’s education journey. Its platform aims to support parents navigating these rising costs, whilst also addressing the impact of VAT on private school fees, limited bursaries and the growing accessibility gap for children with Special Educational Needs and Disabilities (SEND), all major challenges families are facing in the education sector. Focused on smart planning tools and responsible credit and savings products, Sencillo’s platform gives families a single, clear view of their education journey and costs, from nursery to university, so every family can access a secure education journey and future for their children.
The platform’s marketplace is initially focused on unsecured credit products that integrate directly with its proprietary planning tools. Parents use smart digital calculators to visualise the total cost of the education journey ahead, allocate any savings and family contributions to the plan, and where required responsibly access tailored financing solutions via their strategic partners to support the most immediate costs, with the money paid directly to the nursery, school or university. The result is a simpler experience, and manageable plan to secure and fund a child’s educational journey with confidence.
Founded by Adam Amos, a design and innovation expert with experience spanning fintech and family finance, Sencillo is built by parents for parents and backed by leading experts Previously, he co founded Pigzbe, a pocket money app focused on early financial literacy and held positions at EY leading innovation across retail banking, wealth and credit lending. As a father of two, Amos brings both professional expertise and personal insight to the challenge.
Sencillo is supported by a network of strategic partners who bring deep expertise in financial services, credit risk, and education finance. Notably, Advisors, Emma Steeley, Ex CEO of ARO Finance, acquired by Clearscore earlier in 2025, brings vast leadership and credit lending expertise, Andrew Doman, former CEO of Premium Credit, offering valuable insight into building responsible and scalable financial services businesses, and Jasper Martens, CMO of PensionBee, who shares his experience building a multi award winning D2C brand over the past decade.
The new capital will be used to grow the team, expand the platform, and prepare for launch at the start of 2026.
