Sequence has secured £15 million to automate revenue operations for finance teams. The Series A round was led by 645 Ventures, alongside a16z, Firstminute Capital, Vor Capital, Passion Capital and Dig Ventures. A group of founders and executives including the CFOs at Decagon, Klaviyo and Wise also joined the round.
Sequence has had record 10x ARR growth this year, with hundreds of finance teams including Cognition, Legora, Bridge, 11x, incident.io, Runway and Moonpay choosing Sequence to automate their revenue collection.
Sequence has eliminated the most manual and painful parts of revenue operations, from billing and invoice automation to real-time revenue recognition, turning days of work into an automated workflow. This round, which brings the total raised to £28 million, will support the company in building the next frontier in AI first finance automation.
Despite innovation in spend management, payroll and payments in the last decade, revenue workflows including pricing, billing, collections and revenue recognition have lagged behind. RevOps and finance teams continue to rely on spreadsheets, manual processes and fragmented tools that struggle with custom deals and modern pricing models.
Across finance teams, a significant amount of time is spent on repetitive tasks such as calculating invoices by hand, chasing unpaid bills and reconciling transactions, while revenue is lost due to the difficulty of tracking complex contracts.
Sequence was built with a foundational data model designed to interpret any pricing model or bespoke contract structure. This enables the platform to streamline quoting, billing, invoicing and accounts receivable. As businesses scale faster and iterate more frequently on pricing, finance teams require revenue infrastructure that supports agility without becoming a bottleneck.
Sequence captures data across the lifecycle of a contract and uses this context to deploy AI that automates tasks such as contract intake, invoice review and payment chasing, while keeping billing calculations deterministic and finance teams in control.
The company’s AI agents act as co-pilots, helping finance teams work more efficiently and proactively identify trends or anomalies. Over time, Sequence is designed to function as a control plane for coordinating revenue workflows and agents, with strong observability and human oversight.
The funding will allow Sequence to continue building products in close partnership with customers and to meet growing demand from finance leaders seeking to scale operations with AI based automation rather than adding headcount.
