Stotles lands £10m Series A led by Headline and Acton to transform how companies win public sector contracts

Stotles, the platform helping private sector suppliers grow their revenue in the public sector, has raised a £10m Series A funding round led by Headline and Acton, with participation from Form Ventures and Seedcamp.

Stotles supports the end-to-end commercial process of creating strategy; building a qualified pipeline; finding the right tenders, and qualifying those opportunities to generate a first draft of a bid.

The platform uses AI to enhance decision-making at every stage of the sales cycle, keeping its customers focused only on serious revenue opportunities. Stotles AI analyses millions of government data points and uses a bespoke algorithm to size suppliers’ total addressable markets (TAM), build their target account lists, identify early buying signals, and only show businesses the most relevant contracts in the public sector.

Suppliers can easily find connections between opportunities, buyers’ procurement histories, competitor relationships, and potential partners, to enrich them with additional information that would have taken hours to find across thousands of portals without Stotles AI.

Stotles AI also analyses live tenders to qualify whether companies should bid on them. This stops suppliers wasting time on opportunities they won’t win, and saves time by using AI to generate drafts of bids companies choose to pursue.

With public sector spending reaching over £400bn annually in the UK alone, and over £10.3tn worldwide, Stotles is positioned to meet demand for a platform that helps businesses navigate the increasing complexity of selling to the public sector.

The new funding will be used to allow Stotles to make a timely entrance into the US market. It will also further develop its single platform for private sector companies to grow their revenue in the public sector, at a time of increasingly disciplined public spending. This shift requires the private sector to focus on efficiency and cost-saving more than ever.

The Series A funding follows a period of rapid growth for Stotles. Since its seed round raise, the company has:

multiplied its customer base, making it the tool of choice for enterprises like Amazon Business, Salesforce, Vodafone, NEC Software, Palo Alto Networks, and Snowflake
grown its freemium user base by over 700%
launched an AI-powered version of the platform covering every stage of the public sector commercial process
generated 4x qualified pipeline growth for its customers
more than doubled its customers’ public sector contract win rate

Governments everywhere are thinking differently about what and how they buy. We’re seeing changes in the UK and US public sector markets towards efficiency and cost cutting; with both the Labour government’s policies to cut the cost of government operations, and the creation of the Department of Government Efficiency (DOGE) respectively. The market is evolving, and businesses who stand still are being left behind. This is why Stotles exists, because our customers increasingly need a single place to manage the complexity of this market to grow their public sector revenue.

John Witt, Co-founder & CEO

For Europe to meet the demands of the future, procurement must evolve. We thrive only if the public and private sectors work in sync. Procurement is the beating heart of that relationship. Yet it remains massive, under-optimised, and lacking transparency. With Stotles, we’re continuing to back a team that is building the tools to modernise how trillions in public funds are accessed, giving more businesses the opportunity to participate. This is what real government efficiency can look like.

Christian Miele, Partner at Headline

B2G transactions are massive in terms of volume and affect all of us. However, the sector’s special requirements often create friction and complexity. Stotles’ team obsesses about the nuances of the industry and has created the definitive suite of products to help companies sell effectively to the public sector.

Julius Lühr, Partner at Acton

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