Scottish sports tech startup Theo Health has raised £1.2 million and teamed up with Xander Schauffele - two-time major winner, Olympic gold medallist, and the world’s number three ranked golf player - as the company continues the development of a smart-clothing platform designed to empower elite athletes and their strength and conditioning coaches with lab-grade data in real time, without the setup or complexity.
Schauffele joins Theo Health as both an investor and one of the founding ‘Alpha Athletes’ in Theo’s elite testing programme that aims to support athletes around injury prevention, recovery and performance optimisation. Theo’s CEO and Founder, Jodie Sinclair, had been scouted for a US soccer scholarship before rupturing her ACL the week before starting university, an injury that sidelined her for three years and ended her competitive sporting career.
Theo’s first product - the ‘Theo Alpha Shorts’ - embed inertial measurement units (IMUs) within high-performance compression wear to track every rep in real time: from depth and tempo, to balance, symmetry, and knee alignment. Each garment connects seamlessly to Theo’s modular “brain” - a compact, removable unit that delivers elite-level insights, all from simply putting on a pair of shorts. Fusing advanced biomechanics with wearable tech, it turns every rep into actionable feedback - with post-session reports to match.
Theo is also tackling the gender data gap in sports. Female athletes are up to eight times more likely to suffer ACL injuries, yet less than 5% of injury studies focus on women. “Theo is the first smart-clothing system truly built with female physiology in mind - without compromising on performance,” says CEO Sinclair.
The company is on the countdown to its Alpha launch - an intensive testing phase with a hand-selected group of world-class athletes and their coaches - and preparing for Beta pilots with one of the world’s top European football clubs. After testing with elite athletes and teams, a mass market launch is expected by the summer of 2027.
