Throxy, an outbound growth partner for companies selling into traditional industries, has announced a £4.6m seed round led by Base10 Partners with participation from Y Combinator.
Existing sales automation tools - including those powered by AI - fail to find strong prospects in hard-to-reach industries such as medical, logistics and manufacturing, where buyers don’t have a significant web presence and the best contacts cannot be found on LinkedIn.
Consequently, sales teams in businesses targeting these industries routinely lose up to 70% of their time to repetitive prospecting tasks – scraping lists, writing emails, chasing replies – instead of closing deals.
Throxy exists to solve this challenge and break the feast-or-famine cycle that occurs when salespeople are repeatedly forced away from follow-ups and deal closure to repopulate their sales pipeline. Unlike conventional sales tech tools, Throxy provides a fully managed outbound service that takes on the entire prospecting function, identifying targets, crafting tailored outreach that gets opened and avoids the junk folder, managing replies, and delivering high-value meetings for their clients’ sales teams to close.
Throxy combines proprietary data, custom technology and human expertise to identify and reach overlooked prospects within hard-to-reach industries. Throxy painstakingly links real contacts to relevant businesses - even when there’s no obvious digital trail - surfacing the right owner, operator or decision-maker to approach.
Instead of charging for seats or licenses, clients using Throxy pay for results. If no meetings get booked, they don’t pay.
Imnoo, a leading AI-powered quoting and cost calculation app for Computer Numerical Control manufacturers, turned to Throxy to optimise its outbound strategy and automate time-consuming tasks. With Throxy managing email outreach on autopilot, Imnoo was able to generate 3-5 qualified meetings per week consistently.
Founded in 2023 by Pablo Jiménez de Parga Ramos, Bergen Merey and Arnau Ayerbe, the team built Throxy to eliminate the sales bottlenecks and burnout companies face at every level.
Having run outbound at every stage from zero-revenue startups to Series D market leaders, the founding team developed and stress-tested Throxy’s approach internally to successfully grow the company’s own pipeline, before being put in clients’ hands. Consequently, Throxy was able to reach £1.1m in ARR with a team of just three people. Fuelled by its new investment and following its graduation from Y Combinator’s Spring 2025 cohort, the company plans to scale headcount by nearly 5x to meet growing demand for its outbound growth service.
Throxy’s model is already resonating with companies selling high-value contracts into hard-to-reach industries. Clients across manufacturing, education, and medical, including Imnoo, Santillana, and Pycad, have reported results such as 84% positive reply rates and over 15 hours saved per week on outbound.
