Track Titan secures £4m seed co-led by Partech and Game Changers Ventures to become the "Strava" of motorsport games

Track Titan, the AI-powered “Strava for motorsport”, has raised a £4 million seed round co-led by Partech and Game Changers Ventures. They are joined by a group of high-profile investors including Freddie Flintoff, former Top Gear host and professional cricketer, Sequel, the digital family office for athletes, On CEO Martin Hoffmann, and Third Bridge Founder Emmanuel Tahar. Existing investor APX, a joint venture by Axel Springer SE and Porsche AG, has also doubled down, having backed the company at pre-seed.

Track Titan was founded by gamer turned pro-racer, Max Teichert. After spending years honing his skills online, Max launched a professional racing career after success in the Gran Turismo Academy. Track Titan was founded to make the elite-level coaching and insights Max had benefited from accessible to gamers and drivers of all abilities - helping them improve their technique and connect with a global community of fellow fans.

Having launched in 2021, the platform already has more than 200,000 users and the company has seen ten-fold growth in ARR over the last two years.

Motorsport offers a huge market for global expansion. With a fanbase of over 1 billion people across the world, more than 190 million people playing console and PC-based racing games each month and over 90 million people who hit the race track as a hobby, Track Titan aims to become the digital coach and community for these legions of fans.

Track Titan’s AI coach gives racing-game players the granular insights they need to shave crucial seconds off their lap times and outpace their friends on games including EA’s F1 series and iRacing, and in the real world. On average, drivers improve their fastest lap time by more than half a second after their first session with Track Titan.

The company has also partnered with major manufacturers, including MOZA and Fanatec, to integrate their software into the gaming hardware that gives racers a more immersive experience.

The company’s core focus is on empowering “ambitious amateurs” to boost their performance, add new layers to the racing game experience, and enable them to build connections and community across the world. However, the impact of Track Titan’s AI has also been spotted by professional racing teams - with drivers and coaches at elite level now integrating it into their off-track training.

Beating your mates on FIFA is nothing like playing a Premier League football match. But racing a virtual Porsche around a digital Silverstone actually requires many of the same skills you need to excel on a real track. I’m living proof that it is possible to make the jump from amateur sim racing to professional driving. Track Titan was inspired by that experience; I wanted to unlock the insights and support available to pro-racers and make them accessible to the 190 million fans who race online and the 90 million drivers who race for fun in real life. Our ambition at Track Titan is to be the Strava for motorsport - a rich community where people can further their passion for racing whilst building a true sense of belonging. Having these investors on board means we can unlock a new level for this technology and what it can deliver for the hundreds of thousands of people who already use it.

Max Teichert, Founder & CEO

As the popularity of racing continues to explode globally, Track Titan is uniquely positioned to take advantage of this megatrend through novel technology, multiple paths of distribution and the team’s first-hand experience as gamers and racing enthusiasts.

Roger Ehrenberg, Partner at Game Changers Ventures

What Max and his team have accomplished in such a short time in terms of traction and monetization tells a lot about the market appetite, their ability to scale and their incredible expertise in the space. For the first time, AI is able to deliver personalized insights in real time like a pro-level coach sitting in the passenger seat of millions of aspiring racers. Track Titan is on its way to make this a gold standard embedded in gaming hardware or on the dashboard of any modern sports car.

Romain Lavault, Partner at Partech

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