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WorkBuzz raises £4m follow-on led by YFM Equity Partners to scale AI-driven employee engagement platform

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WorkBuzz
🧑
Steve Frost
💰
£4m
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Milton Keynes, United Kingdom
Apr 28, 2025

WorkBuzz has secured a £4 million follow-on investment from YFM Equity Partners through the BSC VCTs Funds and YFM’s Growth Funds, bringing YFM’s total investment in WorkBuzz to £8.8 million.

WorkBuzz has experienced significant growth since YFM’s original investment, nearly doubling its annual recurring revenue (ARR) from £2.8 million in June 2023 to over £5 million in March 2025. WorkBuzz continues to innovate, having introduced AI-powered enhancements to its platform which help businesses understand the ‘so what’ from their employee insights and prescribe tangible actions to help organisations foster more engaged and productive workforces.

WorkBuzz will use the follow-on funding to support its next phase of expansion, leveraging its strategic partnerships both in the United Kingdom and abroad, and continuing to pioneer new AI innovations.

WorkBuzz is also investing in its leadership team as it scales. Alex Merrifield has been appointed as the new Chief Product Officer to drive continued product innovation, and a Partnerships Director is being appointed to drive strategic value creation. With a solid foundation in place, WorkBuzz is well positioned for continued growth while maintaining its focus on innovation and customer value.

With this latest investment, WorkBuzz is well-positioned to capitalise on the increasing demand for AI-powered employee engagement solutions, further solidifying its position as a leader in the space.

WorkBuzz has made impressive strides since our initial investment, both in terms of revenue growth and product development. The team continues to demonstrate their ability to execute on an ambitious vision, particularly with the introduction of AI-driven features and their plans for expansion. We are excited to further support the company as it scales, strengthens its leadership team, and launches new products to help organisations better understand and engage their employees.
Sophie Tainton, Portfolio Director at YFM Equity Partners
Partnering with YFM has allowed us to accelerate our growth, invest in innovation, and scale our impact. This follow-on investment provides the resources we need to continue expanding our platform, enter new markets, and create the future of employee listening with our clients. We look forward to this next chapter in our journey with YFM’s continued support.
Steve Frost, Founder & CEO
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