Wype raises £1m equity round led by Anotherway Ventures and Ventures Together to scale bottom care brand

Wype, a leading UK bottom care brand, has closed an oversubscribed £1 million equity round to accelerate its mission of making the most overlooked part of the body the most cared for.

The round was led by branding powerhouse Anotherway Ventures and Ventures Together, a network of 150+ leading entrepreneurs and operators across Europe, as well as founders of pioneering brands, which includes Heights and SURI, with strong follow-on from existing angels. The investment signals growing conviction in Wype’s potential, consumer following, and commercial execution.

Founded by husband-and-wife duo Giorgia Granata and Eli Khrapko, Wype is leading a quiet shift in personal care. Its hero product - a refillable cleansing gel that turns toilet paper into a soothing, sustainable clean - has become a daily staple for over 250,000 customers. The brand is tackling a category long ignored by the wellness industry, combining clinical insight, aesthetic design, and environmental responsibility to rethink how we care for ourselves.

The new funding follows a period of strong momentum. Since its appearance on BBC’s Dragons’ Den 3 years ago, Wype has grown revenue 15x, now achieving a £4.5 million annualised run rate (following £2.2 million in sales in 2024). With over 1,900 units sold every day, Wype is showing that the world is ready to talk - and spend - on better bottom care.

The funds will power a reimagined brand presence, retail scale-up, and the continued buildout of Wype’s growing ecosystem of products and partnerships.

Backed by a refreshed brand, an engaged community, and new capital to scale, Wype is on a mission to rewrite the rules of personal care - starting from the bottom up.

What we've achieved so far - with a small team, in a taboo category, without any industry tailwinds - is something I'm incredibly proud of. We don’t stop to celebrate very often, but this moment matters. It confirms what we've believed from the start: the unmet need is massive - and we're more confident than ever that it's time not just to grow the category, but to name it. To give it shape, visibility, and the credibility it's always lacked. Bottoms deserve better. And with the support of our team, our community, and our exceptional investors, that's exactly what we intend to deliver.

Giorgia Granata, Co-founder & CEO

Wype is not just building a brand but a whole new category. It’s also a product that people need not just want, which means long term loyalty not just one-off sales. The month-on-month growth so far shows amazing early momentum (at a time where most DTC brands are flatlining!) and the opportunity to create, grow and then sell the brand that defines a category offers us a huge opportunity of a massive return on our investment.

Jono Holt, Partner at Anotherway Ventures

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