Affinity Labs: Venture Capital Funding History

Affinity Labs is a house of creator-led software brands, launching and scaling products each co-founded with a leading content creator. Each brand pairs a creator's community and expertise with the company's AI-native product-building engine, allowing new software products to be identified, built, launched and scaled faster than traditional startups. Founded in London in July 2025, Affinity Labs has launched four brands to date, including Interior Design Clinic with Olivia Bowen and Archives with @baselgazi, and is backed by Fuel Ventures, Antler and Innovate UK. The company's ambition is to build the world's largest house of creator-led software brands, targeting over 200 brands by 2030.