Pure Capture Innovations Ltd is an Oxford-based deep-tech company developing sustainable carbon-based adsorbent materials for water purification, targeting contaminants of emerging concern (CECs), including PFAS. The company focuses on removing persistent micropollutants and other CECs from water using solutions designed to integrate with existing treatment infrastructure. Pure Capture Innovations combines advanced materials science with sustainable carbons to help water companies and industrial users address emerging contamination challenges. From its Materials Research Centre, the company is developing a rapid adsorbent assessment and PFAS water testing service.