Foresight Group has announced a £3 million investment in Ad Signal Limited, a provider of content intelligence for the media and entertainment industry.
Foresight’s investment will allow the company to accelerate the rollout of new products and expand its commercial footprint, capitalising on growing demand from broadcasters, platforms and post-production houses seeking more efficient, cost-effective content management solutions.
To support these growth ambitions, Tom Toumazis MBE will join the team as Non-Executive Chair. Tom brings a wealth of experience in the media and entertainment industry, as well as being involved with several early-stage technology businesses.
Based in York, the company was founded by Tom Dunning and Mike Duffy in 2018. Since then, it has experienced significant growth and broadened into a suite of proprietary tools designed to help customers remove duplicate content, stay compliant, and reduce digital storage needs. Improving digital sustainability is a core focus for Ad Signal, with its tools significantly lowering its customers’ storage requirements, providing associated carbon reduction.
Ad Signal works with major names including Sky, Clearcast and the Broadcasters Audience Research Board.
