Aircards, the multi-award-winning global immersive studio, has secured a £3.0 million growth capital investment from Foresight Group. The funding will power the international expansion of Aircards’ multi-faceted offering, bringing its blend of immersive content, interactive displays, and analytics platform to brands and consumers worldwide.
Since launching in 2020, Aircards has built a global reputation in the delivery of premium immersive campaigns for enterprise brands including Nike, L’Oréal, Diageo, Unilever, Louis Vuitton and Red Bull. The studio’s work spans AR, VR, mixed reality, CGI and AI-driven experiences with activations live in major cities, flagship retail, stadiums and cultural events worldwide.
This investment will accelerate Aircards’ experiential capability by expanding in-house fabrication to design and build the physical environments that bring immersive experiences into the real world. From LED tunnels and interactive pop-ups to AR-enabled magic mirrors and immersive shared spaces, the studio can now deliver fully integrated digital-plus-physical activations from concept to deployment, faster, with more creative control and built for scale.
It will also drive the growth of Invisionary, the company’s next-generation interactive display product line led by the LUX-75™, an AI and AR-powered touchscreen DOOH display designed for high-traffic spaces such as retail, airports, events and malls. The LUX-75™ combines immersive media, real-time analytics, gamified experiences, virtual try-ons and frictionless commerce, transforming public screens into powerful engagement and revenue engines.
Alongside this, the investment will support the continued development of Metalitix, Aircards’ proprietary spatial analytics platform, which gives enterprise clients deep-level insight into how audiences explore and interact within 3D, AR and mixed reality environments. From heatmaps to gaze tracking and session playback, Metalitix converts engagement into measurable, actionable data.
Together, these initiatives position Aircards to deliver a seamless fusion of digital and physical experiences that redefine how brands connect with their audiences. By combining cutting-edge creative technology with robust analytics and physical build capabilities, the studio is establishing itself as a global leader in immersive brand engagement.
With the new funding in place, Aircards plans to accelerate international expansion and strengthen its ability to deliver large-scale, high-impact activations for some of the world’s most recognisable consumer brands.
