The £4.1m investment supports the ongoing growth of ASK BOSCO®, the platform created by performance marketing agency Modo25. ASK BOSCO® helps brands, retailers, and agencies consolidate their marketing and ecommerce data into a single dashboard. It enables automated reporting and faster, AI-powered insights that optimise digital advertising spend, driving greater ROI and overall marketing efficiency.
As digital advertising becomes increasingly expensive and complex, and third-party cookies phase out, the platform is attracting brands, retailers and agencies looking to unify their data, gain instant insights, and make faster data-driven decisions.
ASK BOSCO® plans to increase its support for performance marketing agencies, many of which are facing challenges in the age of AI. As clients demand greater results and clearer ROI, agencies are under pressure to evolve quickly.
A standout feature of the platform, ASK BOSCO®’s AI Analyst, enables users to interact with their data using natural language questioning for instant answers, allowing agencies and marketers to cut through complexities and eliminate data bottlenecks. From campaign insights to visualisations in seconds, the feature brings powerful data analysis to the fingertips of all levels of a business, from marketers to the C-suite, without the need for technical or data expertise. For example, users can ask questions such as ‘What was my best performing channel last week’ or ‘What is the change in sales each day this month?’ and receive instant answers.
ASK BOSCO® secured early backing from angel investors, including Bonamy Grimes, co-founder of Skyscanner, and Richard Flint, the former CEO of Sky Betting & Gaming.
The new funding from Gresham House Ventures will be used to expand ASK BOSCO®’s senior technical and sales teams to accelerate growth across the agency and ecommerce markets and support international expansion into the US. ASK BOSCO®, a Shopify partner, will also launch an AI reporting app in the Shopify app ecosystem bringing enhanced, streamlined reporting and conversational AI capabilities directly to Shopify users.
