The £4.1m investment supports the ongoing growth of ASK BOSCOÆ, the platform created by performance marketing agency Modo25. ASK BOSCOÆ helps brands, retailers, and agencies consolidate their marketing and ecommerce data into a single dashboard. It enables automated reporting and faster, AI-powered insights that optimise digital advertising spend, driving greater ROI and overall marketing efficiency.
As digital advertising becomes increasingly expensive and complex, and third-party cookies phase out, the platform is attracting brands, retailers and agencies looking to unify their data, gain instant insights, and make faster data-driven decisions.
ASK BOSCOÆ plans to increase its support for performance marketing agencies, many of which are facing challenges in the age of AI. As clients demand greater results and clearer ROI, agencies are under pressure to evolve quickly.
A standout feature of the platform, ASK BOSCOÆ's AI Analyst, enables users to interact with their data using natural language questioning for instant answers, allowing agencies and marketers to cut through complexities and eliminate data bottlenecks. From campaign insights to visualisations in seconds, the feature brings powerful data analysis to the fingertips of all levels of a business, from marketers to the C-suite, without the need for technical or data expertise. For example, users can ask questions such as ‚ÄòWhat was my best performing channel last week' or ‚ÄòWhat is the change in sales each day this month?' and receive instant answers.
ASK BOSCOÆ secured early backing from angel investors, including Bonamy Grimes, co-founder of Skyscanner, and Richard Flint, the former CEO of Sky Betting & Gaming.
The new funding from Gresham House Ventures will be used to expand ASK BOSCOÆ's senior technical and sales teams to accelerate growth across the agency and ecommerce markets and support international expansion into the US. ASK BOSCOÆ, a Shopify partner, will also launch an AI reporting app in the Shopify app ecosystem bringing enhanced, streamlined reporting and conversational AI capabilities directly to Shopify users.
ASK BOSCOÆ is solving a real and growing pain point for digital marketers, empowering them to make faster, smarter decisions by leveraging the data they already have. With a clear vision and strong momentum across the ecommerce and agency markets, we're excited to support the ASK BOSCOÆ team as they scale their AI marketing analytics solution.
Gresham House Ventures brings a wealth of experience to help us scale at speed. Its backing is a huge vote of confidence in our mission to empower marketers and agencies to make better, data-driven decisions. We're fired up, ambitious, and ready to take things to the next level with the support and experience of the team at Gresham House Ventures.
