Attio, the AI-native CRM for the next era of companies, has raised £38.6m in Series B funding. The round was led by GV (Google Ventures), with participation from existing investors Redpoint Ventures, Balderton Capital, Point Nine, and 01A. Attio has raised £86m to date.
The funding will accelerate Attio's mission to build the first AI-native CRM that understands every customer and gives teams the power to build their go-to-market systems exactly as they need, at scale.
Since its launch two years ago, Attio has become the CRM of choice for the next generation of companies. 5,000 customers are now building their go-to-market on the platform, including leading AI companies like Lovable, Granola, Modal, and Replicate. The company is on track to 4x ARR this year.
With its Series B, Attio will scale engineering, fast-track product development, and deliver on its vision to build the CRM that powers the next generation of go-to-market — one that understands every customer, adapts to any team, and gives them the power to shape it to their business.
As part of the round, Michael McBride, General Partner at GV and former CRO of GitLab, joins Attio's Board of Directors.
CRM is one of the most important categories in B2B, but it's been stuck in the past. AI-native CRM needs a completely different foundation, one that allows you to truly understand every customer, take action fast, and gives you the freedom to build the exact go-to-market systems you need at scale. That's what we're building with Attio, and this funding will allow us to accelerate our vision.
Nicolas Sharp, Co-founder & CEO
Today's go-to-market builders expect platforms that they can shape to fit their vision, not rigid systems they're forced to work around. To truly capture the opportunities AI creates in CRM, it has to be deeply integrated into the architecture of the platform, not just bolted on as an afterthought. Retrofitted solutions will always be less effective because the foundations of legacy CRMs weren't designed for the scale, autonomy, and extensibility that AI demands.
Alexander Christie, Co-founder & CTO
It's been 25 years since the last major platform shift in CRM, one of the largest software markets. Attio has the AI-native architecture, vision, and rapid customer growth to define the future of CRM and go-to-market software. For decades, innovation in go-to-market software was incremental and fragmented across countless point solutions. With the ability to build, automate and extend directly in the platform, Attio is the foundation for go-to-market for the AI era.
Michael McBride, General Partner at GV
