London-based enterprise AI start-up Conduct has raised £9m ($12m) in a seed round led by Creandum, alongside Lucid Capital, Booom, and angel investors from Palantir, Google DeepMind, Workday, as well as a senior leader from SAP. The company emerges from stealth with a bold mission to drive the largest transformation in enterprise IT history: the modernisation of legacy ERP systems. Conduct’s three ex-Palantir founders saw first-hand how legacy ERP systems are a growing burden for enterprise organisations, stalling growth and devouring business resources. This sharpened their conviction that accelerating innovation, efficiency, and speed in enterprise technology can unlock billions of dollars of economic value.
Conduct’s breakthrough is an agentic AI platform that allows organisations to talk directly to their ERP systems, giving IT leaders and business stakeholders direct ownership of their systems and instantly revealing how even the most complex codebases operate and which business logic they contain - providing a level of clarity that has historically been out of reach for most large organisations.
The company’s vision is to remove the structural barriers within enterprise IT operations that for decades have stifled innovation and revenue growth.
Rittal, the global server rack leader, is using Conduct across their IT estate with drastic results. Clemens Voegele, Global Chief Digital and Information Officer of the Friedelm Loh Group, of which Rittal is a subsidiary, said: “We now use Conduct for all our daily incident and problem management at the intersection of business and IT, significantly accelerating resolution times in the ERP ticketing process. Whenever new ERP features are requested, Conduct is the first tool our teams turn to…It gives us full visibility – rather than flying blind.”
With SAP enforcing an initial deadline of 2027 for businesses to migrate their ERP systems to a new environment, S/4 HANA, CIOs are under pressure to make critical decisions about the future of their software. Faced with the risk of paying tens of millions of dollars to external consultants for multi-year migration projects, which often fail or result in costly production down-time, global enterprises are proactively seeking more reliable, more accurate options to ensure the longevity of their systems.
Headquartered in London, Conduct is using cutting-edge agentic AI to solve a simple problem: organisations struggle to understand their very own systems and as a result fall behind on agility, innovation, and digital transformation. Conduct aims to unleash GDP-level impact on the global economy by providing intuitive insights into these systems. Founded in 2024 by ex-Palantirians Jan Philipp Haas, Philipp Hoefer, and Henry Thompson, the company employs 16 people.
