Fit Collective, a fashion technology company founded by Phoebe Gormley, has raised £3m in a pre-seed round led by AlbionVC, marking the largest pre-seed investment in the UK led by a solo female founder.
The company uses artificial intelligence to analyse data on returns, fabric performance and sales before production begins, helping fashion brands make better sizing decisions and reduce waste. By improving garment fit accuracy at the design stage, Fit Collective aims to cut the industry’s high rate of product returns and overproduction.
The new funding will be used to grow the team, further develop the company’s technology platform, and strengthen partnerships with global brands seeking more sustainable and efficient production methods.
