Fresha, a beauty and wellness operations platform, has secured an £60 million in a growth funding round from KKR that values the startup at over £745 million. The funding will be used to accelerate international expansion and deepen its AI-led product roadmap, supporting salons, spas and other small service businesses in the beauty and wellness sector.
Founded in 2015 by William Zeqiri and Nicholas Miller, Fresha provides software, payments and marketplace tools for beauty and wellness businesses across hair, barbering, beauty, nails, aesthetics, wellness, fitness and spa. The platform is used by more than 130,000 businesses globally and facilitates more than 35 million appointments each month alongside over $15 billion in annual GMV.
Fresha will use the funding for global expansion and product and AI innovation. Headquartered in London, Fresha has leading market positions in the United Kingdom, Australasia and the GCC, with a growing presence across North America, Continental Europe and South East Asia.
Fresha has built a differentiated platform, combining software, financial services, and marketplace capabilities with embedded AI, in a way that is deeply integrated into daily operations of beauty and wellness businesses. We believe the company is well positioned to continue scaling globally as demand grows for modern, vertical-specific technology solutions.
We have followed William and the broader management team over the years, and have been highly impressed with the consistent performance they have been driving at Fresha. The team have been on the front-foot in implementing AI in a way that drives meaningful business outcomes, and we are thrilled to be embarking with them on the next chapter of Fresha’s journey.
Reaching unicorn status is a proud milestone, but more importantly, this investment is a strong testament to the trust our partners place in Fresha every day. KKR brings deep experience scaling category-defining technology companies, and their conviction in our vision gives us tremendous confidence as we enter this next chapter. With KKR’s support, we will be able to further accelerate our global expansion and invest heavily in AI to transform how beauty and wellness businesses operate worldwide.
From day one, our obsession has been building software that beauty and wellness professionals genuinely love using. Every feature we ship is shaped by the people running these businesses — the salon owners, the stylists, the spa operators. This round reinforces what our customers have been telling us for years: Fresha delivers one of the most complete, intuitive, and valuable platforms in the industry. KKR's investment gives us the resources to push that even further, particularly in AI, where we see enormous potential to remove operational friction and unlock new revenue for our partners.
