A UK fintech startup founded to make lending fairer and more inclusive has secured new investment to transform how lenders assess creditworthiness, especially for the 16.2 million UK adults currently misjudged due to limited credit history.
Good With, co-founded by female entrepreneurs Gabriela Isas and Ellie Kallis, has developed a pioneering Readiness Score™ that blends AI, behavioural psychology, and open banking data to give lenders a more accurate, human-centred view of credit risk.
The latest funding round includes a £200k lead investment from EHE Ventures’ AI Growth Fund, with additional backing from Innovate UK and angel investors.
The raise follows growing demand from major UK lenders already onboarding the startup’s API-driven solution. Good With’s technology integrates directly into lender workflows, helping financial institutions safely extend credit access while managing risk more effectively.
Building on early traction with major UK lenders, Good With is now preparing to scale rapidly in 2025, as regulatory pressures and ESG priorities push the sector toward more inclusive and responsible credit decision-making tools.
EHE Ventures launched its AI Growth Fund in October 2024 to support UK startups using AI to solve real-world problems across finance, healthcare, infrastructure, and sustainability. The fund combines capital investment with product and engineering support through its in-house team, The Startup Factory.
With this latest raise, Good With is now scaling its platform, strengthening its AI insights engine, and building partnerships that will enable lenders to serve underserved consumers, without increasing exposure to financial risk.
