HIVE, a Physical AI startup building the intelligence layer for industrial machines, has raised £11 million in a seed round led by SuperSeed, with participation from Veriten, Skyfall, and Nysnø, and angel investors Børge Hald, founder of Medallia, and Jørn Lyseggen, founder of Meltwater.
HIVE is building the silicon brain that unifies machine operations through one intelligence platform, letting industrial machines perceive, decide, and act on their own while operational in warehouses, production lines, construction sites, and beyond. The company is currently deployed across several sites in Scandinavia, operating autonomously across different machines, with offices in Norway and London and a US expansion underway.
The investment will accelerate development of HIVE's platform, expand the founding team with world-class talent in AI and robotics, and further scale the commercial deployments with new and existing industrial partners.
The commercial model is built to compound: each deployed machine hour feeds one large reinforcement loop across the machinery fleet. The learning loop is expected to drive the productive machine-hour cost down 80%, igniting the next productivity revolution.
We've spent the past few months securing top international talent to support the next phase of growth. The silicon brain is taking shape; with live deployments and strong market traction, we are well positioned to lead the next era of physical AI, proving real results for our customers.
SuperSeed backs the rare founders who can see a category before it exists and have the technical depth to build it. HIVE's silicon brain is powerful enough to retrofit existing industrial fleets, and the intelligence compounds in value with every hour it runs. That is the defining wave of physical AI for the next decade.
