โ† Latest venture news

Incentifi secures a ยฃ150k pre-seed round to incentivise workplace wellbeing with its rewards platform

๐Ÿ”Ž
Incentifi
๐Ÿง‘
Paul Kelbie; James Barrington Madders
๐Ÿค
๐Ÿ’ฐ
ยฃ150k
๐ŸŒŽ
London, United Kingdom
๐Ÿ”—
incentifi.io
Jan 14, 2026

Incentifi, a wellbeing-focused workplace rewards platform designed to incentivise healthier behaviour through real-world value, has closed a ยฃ150,000 phase one pre-seed funding round and appointed James Hardy as investor and strategic advisor.

The phase one pre-seed investment will see Incentifi pilot its app with several businesses across industries. This includes with independently owned Specsavers practices, who will explore how rewarding movement and healthier habits can improve staff wellbeing while delivering tangible lifestyle value, such as reducing the cost of holidays.

Following the completion of its phase one pre-seed raise, Incentifi is now preparing for the next stage of its funding, with a ยฃ500,000 round currently underway and SEIS assurance in place. This next phase is being run alongside a closed pilot programme and soft launch, focused on learning, iteration and employer feedback.

With 79% of UK employees experiencing moderate to high stress, over a third reporting impact on their personal lives and sleep, workplace wellbeing has reached a critical point. UK sick leave has hit a 15-year high at 9.4 days per employee, driven largely by mental health issues, while presenteeism accounts for 50-70% of total wellbeing-related costs, undermining productivity, team performance, and innovation.

Incentifiโ€™s mission is to help people move more and feel better by rewarding everyday activity such as steps, exercise and workouts with meaningful lifestyle benefits, including travel rewards. The platform is designed to align individual wellbeing with clear commercial outcomes for employers and partners.

From our own personal and professional experiences, we started Incentifi with one mission and purpose in mind, to incentivise people to prioritise healthier choices through rewards they actually want. This funding and James joining us as an advisor validates both the mission and the model. Our focus now is learning. The pilot allows us to work closely with employers to understand how wellbeing incentives can support healthier, happier teams in a commercially sustainable way.
Paul Kelbie, Co-founder
What really stood out to me was the strength of the team and the clarity of the model. Incentifi is built around improving healthier lives while delivering a clear return for employers and partners. Having seen first-hand at Bioniq how impactful it can be when wellbeing and business objectives truly align, Incentifi delivers exactly that. Iโ€™m excited to be part of the journey ahead.
James Hardy, Investor
POWERED BY