JAAQ, a clinically governed digital health and engagement platform startup, has raised £13 million in a Series A from Meridian Health Ventures, Fuel Ventures, Bolt Angels and Guinness Ventures. It provides a bespoke library of more than 10,000 clinically reviewed videos that embed mental health content directly into user, patient and customer journeys, with the funding allocated to accelerating enterprise partnerships, deepening clinical infrastructure and expanding into US markets.
A structural imbalance between demand and capacity in mental health services underpins the need for scalable solutions. JAAQ addresses this by embedding clinically governed mental health content within the digital experiences people already use, enabling organisations to deliver support at scale. Its platform combines a library of lived experience and expert content with infrastructure that enables deployment across enterprise, healthcare and insurance settings, either through direct integration into existing products or via a hosted experience.
The platform supports organisations by combining mental health engagement with behavioural pathways designed to drive digital outcomes. Investment is also being directed towards engineering infrastructure that enables integration of clinically governed content into tailored user journeys, supporting both clinical and enterprise use cases while maintaining a focus on safety and trust.
JAAQ is currently deployed across organisations covering more than 1.5 million eligible lives through enterprise partnerships with insurers, employers and healthcare systems, with expansion underway across United Kingdom and United States markets.
Leadership includes Chief Product & Technology Officer Saurabh Johri, who brings more than 20 years of experience across AI/ML and healthcare. Alex Packham has joined as CEO, with Dr. Pooja Sikka of Meridian Health Ventures joining the board as part of the investment.
We have a structural problem in mental health: demand is infinite, capacity is finite. The answer isn’t choosing between technology and therapists, it's using technology to reach millions of people who will never see a therapist. Clinically governed mental health content, embedded inside the digital experiences people already use, is how we close that gap. But this isn’t just a mental health story, it's a digital engagement story too. Organisations want their users to actually engage with what they build. JAAQ is the platform that makes both happen, safely and at scale.
Having worked across healthcare for two decades, from research through to product, I’ve learned that what separates platforms that get adopted from those that don’t is trust: earned through clinical rigour, and through personalised experiences that reflect the individual not the population. Mental health is not one size that fits all, and the content and processes that govern what we deliver reflect that. What excites me about JAAQ is the content proposition itself, we’re developing a new modality that combines conversational AI with video, to give people a simple, tailored way to understand their health. Not another chatbot. Something that meets people where they are, in a format that feels native to how they already consume information, underpinned by clinical credibility at every layer.
JAAQ is solving a critical problem in mental health: not replacing care, but unlocking access to it. Their clinically governed approach and institutional integrations are exactly what the market needs. Their approach is unique. We believe JAAQ will become the infrastructure of mental health engagement for healthcare systems at a time when demand is overwhelming.
